The End of Truecaller? How India's New Telecom Rules Might Erase It
Published: October 2023
A deep dive into how India's telecom regulations could impact apps like Truecaller.
Read on LinkedInHi, I'm UdayanProduct Manager
Specializing in AI Agents
A builder at heart, product thinker by trade, and Martech specialist by design. I help brands transform communication into conversions through innovation in CPaaS, automation, and AI-driven user journeys.
Highlights
About Me
I am a dynamic and results-driven Product Manager with 7+ years of experience building and scaling B2B SaaS platforms across Martech and CPaaS ecosystems. Currently leading Netcore Cloud's WhatsApp Business API and omnichannel messaging stack, I have driven ARR growth from ₹1.5 CR to ₹100 CR and scaled WhatsApp-led marketing revenue from ₹24 CR to ₹75 Lakh+ MRR.
With a strong technical foundation from BITS Pilani and an MBA in Tech & Marketing, I bridge strategy and execution — from API-first architecture design and AI-driven conversational commerce to journey automation and revenue attribution dashboards. My work has powered market-leading products such as Magic Cart Checkout, Cart Abandonment Automation, and a scalable chatbot platform integrating with WhatsApp Payments, RCS, Viber, Zalo, and TikTok.
Before Netcore, I partnered with BYJU'S as a Product Consultant at Capgemini Invent to enhance digital learning engagement and scalability, and contributed to Ola Electric's early GTM strategy alongside its leadership team.
Passionate about innovating at the intersection of growth and technology, I thrive in cross-functional collaboration, data-driven decision making, and building products that deliver measurable ROI.
Skills & Expertise
Side Passions
Experience
Recent Articles
Projects
Project Demo
Project Impact
This project demonstrates innovative solutions that drive significant business value through strategic product development and user-centered design. The implementation showcases measurable improvements in key performance indicators and user experience metrics.
Magic Cart
1-Click Checkout via WhatsApp
The Problem
Traditional e-commerce checkout processes were causing cart abandonment and reducing conversion rates.
What I Built
Built a seamless WhatsApp-based checkout solution that allows customers to complete purchases with minimal friction.
Business Impact
Increased checkout conversion by 32% and reduced cart abandonment by 45%.
Tech Stack
WhatsApp APIChatGPTPayment GatewayNode.js
Chatbot Platform
AI-powered commerce solution
The Problem
Companies struggled with managing customer queries at scale and providing personalized shopping experiences.
What I Built
Developed an AI-powered chatbot platform that integrates with e-commerce systems to provide personalized shopping assistance.
Business Impact
Reduced customer support tickets by 60% and increased sales through chat by 25%.
Tech Stack
AI/MLNatural Language ProcessingE-commerce APIsReact
Cart Abandonment Journey
Smart recovery system
The Problem
High cart abandonment rates were leaving significant revenue on the table.
What I Built
Created an intelligent multi-channel recovery system that dynamically selects the optimal channel and message to reconnect with customers.
Business Impact
Recovered 28% of abandoned carts, generating ₹2.5 CR in additional revenue.
Tech Stack
Marketing AutomationBehavioral AnalyticsWhatsAppEmail
CPaaS Payload Personalization
Dynamic content delivery
The Problem
Generic messaging was resulting in poor engagement and conversion rates.
What I Built
Built a system that dynamically personalizes payload content based on user behavior, preferences, and real-time context.
Business Impact
Improved engagement by 40% and increased click-through rates by 35%.
Tech Stack
Real-time Data ProcessingMachine LearningTemplate EngineMicroservices
Blog & Insights
Coming Soon
My thoughts on Product Management, Martech Innovations, and AI-driven Customer Experiences
In the meantime, connect with me on LinkedIn for updates on my latest thinking and industry insights.
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Contact Information
Feel free to reach out for collaboration opportunities, speaking engagements, or just to say hello.